Our Brand
Reése, is a high street fusion womenswear label, committed to providing high end alluring, innovative and quality driven designs to fashion enthusiasts worldwide. The brand specializes in accessible clothes which not only look good, but feel exquisite. The label attracts and celebrates women with substance, radiance and a sense of style which is distinct and has an enduring appeal.
The sole purpose of creating this fashion savvy brand was to provide elegant and minimalistic products, on a budget friendly price point for women who demand to be praised with their distinct style. Furthermore, Reése was founded with the objective of capturing the fast-evolving online market by providing a convenient shopping experience to our customers with national and international doorstep delivery.
At Reése, our customers are at the heart of the brand’s vision. The most important journeys are the ones we take on the inside, so our customers stand tall with elegance for any occasion embracing the Reése within them.
Our Journey
Reése was established in 2015, and immediately gained popularity amongst fashion connoisseurs, who yearned for chic and tasteful designs on modern silhouettes; primarily being the market gap identified by our founding members.
Over the years we have showcased our designs locally and internationally, working with multi-brand platforms such as Ensemble, Boulevard One, APNA etc.
In 2018, the brand launched its first Boutique in the city of Lahore with plans to further expand all over Pakistan in 2019.
OUR LEADERSHIP
Reése is the brain child of a sister duo, Hina Irfan and Sana Irfan.
Hina Irfan is a graduate from London School of Economics. After completing her MSc with honours, she returned back to Pakistan and worked in the corporate sector for where she gained valuable experience through working closely with her peers in finance, sales and marketing, HR and legal departments. With a vision to one day have a brand of her own, Hina walked into the field of fashion, to fulfill a gap for good quality, stylish clothes at reasonable prices.
Sana Irfan is a Marketing and Media graduate from Lahore School of Economics with hands on fashion knowledge via multiple fashion courses conducted at international forums, and 2 years of experience in the marketing industry. She started the brand with a vision to design fusion wear with the objective of expanding into the local as well as international market.
Within a span of 3 years, the sister duo has been able to make Reese one of the up and coming popular high street fashion brands in Pakistan currently with an effective and attractive place for its own in the fashion industry.
